2014
"Qingyun·Fashion Clothing" autumn and winter new product launch conference was successfully held. After 5 years of rapid development, ANJOR has 60 stores nationwide. It has occupied the key department stores of cashmere category across the country and achieved strategic victory; however, the market development is sucking ever-changing, and cashmere as a single-category product has more room for survival. The younger and younger, based on this trend, the Enzo brand has transformed in time, from traditional cashmere to a feminine and youthful transformation. In the same year, Daqing New Mart, the first women's clothing store, opened in Daqing, with a sales of over 4.5 million in the first year after entering. The successful operation of New Mart strengthened confidence in the transformation and upgrading of the entire brand and clarified the direction.