2013
The "Innovation and Win-Win" autumn and winter new product launch conference was successfully held. In the same year, ANJOR Beijing Cuiwei Department Store officially opened. It achieved 2.4 million sales in six months after listing, ranking fourth in performance. Cuiwei Department Store is a benchmark store for cashmere in North China. The opening of counters means that ANJOR's brand influence, brand awareness, and reputation in North China and even the country have rapidly increased. In the same year, ANJOR brand sales exceeded the 100 million mark.